With the release of the Entune infotainment system, it only makes sense that Toyota would seek to improve it even further for use in future vehicles. Toyota also knows, however, that as in-vehicle multimedia systems become more advance, the demands of drivers will grow accordingly. This escalation is the reason behind the Japanese automaker's recent partnership with Intel.
So far, the two companies have merely signed a memorandum of understanding, which solidifies the deal. And while the partnership represents a great chance for Toyota to lead the way with the most advanced in-vehicle technologies in the world, it's actually Intel that has the most to gain. After all, the tech giant is a leading member of the Genivi alliance, which aims towards turning in-vehicle infotainment systems into an open-source development platform.
This basically means that they want automakers across the board to adopt some sort of universal platform for in-vehicle infotainment systems to operate on. It goes without saying that bringing the world's largest automaker onboard with this cause would be a rather large step towards making it a reality.
How will Intel do this? By showing the Japanese automaker everything that can be done with a advanced communications system. The new system will make use of processer overhead for easier firmware updates and CAN Bus and vehicle subsystems to relay more accurate vehicle and traffic data to the driver.
Of course, in layman's terms, this translates into fewer headaches behind the wheel and safer drivers on the road. The groundwork has already ban laid out by vehicles sporting the new Toyota infotainment system, and Mark Miller Toyota Downtown, located at 730 S. West Temple in Salt Lake City, UT, invites you to test drive any of them to see what the buzz is all about!